Frokostmøte
Before Vaios Archontakis Ueland became CMO at amina charging, he spent years in Formula 1 hospitality, where exclusivity isn't a marketing tactic, but the entire product. Limited paddock access, the constant feeling that something is happening just out of reach. That's FOMO in its purest form.
His career since has moved through B2B software, medtech, and now EV charging, but the question has stayed the same: how do you make people feel they have to be in the room? Especially in B2B, where buying cycles are long, decisions involve committees, and nobody's queuing overnight for an enterprise software licence.This session traces FOMO from its consumer roots through to the sharp end of B2B marketing.
Vaios shares how his team at amina turned a trade show stand into an art gallery, why removing information can be more powerful than adding it, and what it takes to get internal buy-in when your idea makes the sales team nervous. With examples from F1, consumer brands, and a detailed B2B case study.
