Senior Digital Marketing Specialist

Ready to Shape the Future of Digital Growth at Xait?

Are you a digital marketer who sees the whole journey, from a killer ad campaign to a high-converting landing page, a smart nurture flow, and ultimately, closed deals?

If you’re a data-driven B2B SaaS marketer with a passion for turning strategy into measurable growth, we want to talk to you.

Xait is a global SaaS company helping enterprises win more business with smarter co-authoring, document automation, and pricing solutions. Our software is trusted worldwide to streamline complex bids and sales processes, and we’re scaling fast.

We’re now looking for a Senior Digital Marketing Specialist to join our team in Stavanger, to take the lead on performance marketing and marketing automation. This is your chance to step into a strategic role where you’ll architect and optimize our digital demand engine.

If you’re creative, analytical, and ready to drive impact throughout the funnel, this is the opportunity for you.

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Key Responsibilities

This isn't just a list of tasks; it's your domain. You will take strategic ownership of our performance marketing channels and marketing automation, transforming data into our most powerful asset.

SEO & Content Strategy

• Lead Xait’s SEO roadmap with smart keyword targeting, on-page optimization, and technical audits that boost visibility.
  
• Create content to make sure every blog, case study, and landing page is built to rank, resonate, and convert.
  
  

Performance Marketing

• Consistently drive and improve high value organic traffic and leads with focus on SEO and content optimization.
  
• Plan and execute high-performing Google Ads and LinkedIn campaigns and other relevant campaigns as needed, that drive both demand and brand awareness.
  
• Run A/B tests and landing page experiments to maximize conversion rates.
  
• Own campaign budgets, targeting, and bidding strategies, always keeping ROI in focus.
  
  

Website Experience

• Be the go-to for keeping our HubSpot website fresh, user-friendly, and conversion-ready.
  
• Build new pages, update existing content, and continuously improve the customer journey on xait.com.
  
  

Marketing Automation & CRM (HubSpot and Salesforce)

• Take full ownership of HubSpot as our marketing automation engine.
  
• Design and optimize nurture flows, segmentation, lead scoring, and campaign reporting.
  
• Align closely with Sales and Customer Success to ensure lead quality and a smooth lifecycle from MQL to SQL.
  
  

Email Marketing & Campaigns

• Create and send engaging, personalized email campaigns that convert leads into opportunities.
  
• Build smart segmentation strategies that deliver the right message to the right person at the right time.
  
  

Analytics & Data Insight

• Track, analyze, and report on KPIs across all digital channels to drive data-backed decisions.
  
• Build clear dashboards that turn numbers into insights, and insights into growth.
  
• Continuously monitor and refine segmentation and CRM data hygiene to keep our funnel running at peak performance.

What You Bring to the Table

• Deep B2B SaaS Experience: You have 3+ years of hands-on digital marketing experience and have a proven track record of success within enterprise B2B SaaS environment.
  
• A True Growth Mindset: You have that "growth hacker" mentality. You’re obsessed with figuring out how to take us to the next level, and you’re constantly experimenting to find new avenues for growth.
  
• Expertise Across the Stack: You are a master of the modern tools of the trade. You have proven success with Google Ads and LinkedIn Ads, a deep understanding of SEO and organic ranking, and are an expert in using HubSpot for automation and email marketing. You enhance these skills by using AI tools in your day-to-day work to maximize efficiency and impact.
  
• A Data-First Approach: You are highly analytical and comfortable diving into Google Analytics, Google Search Console, HubSpot Reporting, Semrush, or similar platforms to find the "why" behind the numbers.
  
• A Collaborative Spirit: You’re ambitious, curious, and thrive on owning both strategy and execution in a fast-paced, global B2B SaaS environment.
  

What Will Make You Stand Out

• You have experience within our landscape, or you are willing to learn about helping enterprise customers with complex sales and tender processes.
  
• You have worked with international markets and know how to tailor strategies for different regions.
  
• You have knowledge of paid social channels beyond LinkedIn (e.g., YouTube, Reddit).
  
• You have hands-on experience with the HubSpot CMS Hub and Basic HTML or CSS editing skills
  

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What We Offer: More Than Just a Job

At Xait, you’ll step into an exciting role at a fast-growing global tech company where no two days are the same. Here, professional curiosity and bold ideas aren’t just welcome, they’re valued. Your voice matters, and your contributions will have a direct impact on how we shape the future of document automation and co-authoring.

You’ll be part of an international, diverse community that thrives on collaboration and a team-before-self mindset. We’re committed to helping you grow, whether through working alongside talented colleagues, gaining new skills on dedicated courses, or taking part in cross-functional projects that stretch your expertise.

We also believe balance is key. From flexible work-life support to a culture built on connection, we make sure work is both rewarding and fun. Expect social lunches, quiz nights, After-Works, and our legendary annual Christmas party, because great teamwork happens when people enjoy working together.

Work location:
Stavanger HQ

Application Deadline: October 1st, 2025

We’re interviewing candidates on a rolling basis, so don’t wait!

Join Xait as our new Senior Digital Marketing Specialist and help shape the future of digital growth in a global SaaS company.

Submit your application before October 1st to be considered.

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